Dave sits down with Jenn Herman, an expert in Instagram marketing, who shares the untapped potential of Instagram for B2B marketers. With over a decade of experience, Jenn has become a go-to resource for brands looking to leverage Instagram's vast user base to build brand awareness and foster long-term customer relationships.

Jenn and Dave cover:

• Why Instagram is a goldmine for B2B marketers and how to capitalize on its 2 billion monthly active users
• How to create educational content for Instagram to build trust
• Why you need to tailor your content for Instagram and your audience specifically

Timestamps

• (00:00 ) - - Intro to Jenn
  


• (06:11 ) - - Setting Goals for B2B Brands for Instagram
  


• (09:48 ) - - Adapting Content Strategy for Instagram
  


• (11:42 ) - - Focusing on Quality Over Quantity
  


• (14:48 ) - - Using Educational Content to Build Your Brand
  


• (19:40 ) - - TikTok Experts vs Short Form Video Experts
  


• (24:37 ) - - TikTok, Instagram, and Content Unique to Platforms
  


• (27:35 ) - - How to Use Instagram Carousels
  


• (31:01 ) - - How to Use Instagram Highlights
  


• (33:32 ) - - Strategies to Find Underpriced Attention
  


• (35:50 ) - - Aligning Brand Image with Social Media Presence
  


• (39:49 ) - - Understanding Reach Metrics
  


• (42:28 ) - - Revisiting and Optimizing LinkedIn and Instagram Strategies

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